(The hair-loss prevention company Keeps was once a sponsor.) The company serves up a smorgasbord of comedy, confessional podcasts and reality-TV-inspired taste tests, seasoned with earnest humor and fronted by hosts with camera-ready hairdos. The studio includes a costume room so co-hosts can change quickly to shoot several episodes daily, with episodes that require eating spread out over the week to lighten the caloric load. Its headquarters - complete with a studio kitchen, a workshop and a shuffleboard court - is a nondescript, 20,000-square-foot warehouse in the Los Angeles area that eschews signage to ward off overzealous fans. More than a decade later, Mythical has emerged from the salon. They began shooting a precursor to “Good Mythical Morning,” their flagship show, in an old, disused hair salon in 2011. Neal held a huge party for friends and family to screen the first episode, but the show was canceled after a month.
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The pair thought they had a big break in 2007, when they were selected to host “Online Nation,” a CW show that introduced popular web videos to TV audiences. After completing engineering degrees at North Carolina State University, they got technical jobs - Mr. That makes Mythical a heavyweight among its peers, but small compared with Netflix, Disney and Comcast’s NBCUniversal. Mythical, which is profitable, is on pace to generate about $40 million in revenue this year, according to two people who would only speak anonymously to discuss the company’s private financial results. Neal, 44, are pitching potential acquirers on replacing traditional TV content with relatively inexpensive shows produced by creators who can cultivate loyal audiences.
Beast,” is starting a business focused on online creators with $100 million in funding from TCG.įor Mythical - which has never taken on outside funding - new investment could mean a chance to acquire other online creator businesses with stars who make shows about technology, cooking, home décor and the outdoors. Reed Duchscher, the manager of the YouTube megastar “Mr. Moonbug - the company behind the wildly popular YouTube kids’ TV franchise CoComelon - agreed to sell to Candle Media last year for $3 billion, more than triple what Candle Media paid to acquire Reese Witherspoon’s Hello Sunshine media business. Their company, Mythical Entertainment, has tapped the Raine Group, a merchant bank, to explore selling a stake in the business, and it has held talks with companies including Spotify, the connected TV giant Roku, and Candle Media, the company run by the former Walt Disney Company executives Kevin Mayer and Tom Staggs.Ī deal would be another sign that the creator economy - a catchall term for the expanding industry of online entertainers - is becoming a more fertile ground for investment. The duo hit it big on YouTube in its early days and eventually built an online entertainment studio with videos that rack up more than 700,000 hours of watch time daily. Neal - known as simply “Rhett and Link” to their fans - have made good on their promise.
“We were just so in the dark about the way the industry worked.”Ībout three decades later, Mr. “We weren’t trying to emulate any particular comedy filmmaker,” Mr. They sliced their hands with sharp rocks and vowed to do big things in showbiz - even though they had no connections to Hollywood. In high school, Rhett McLaughlin and Charles Lincoln Neal III, known as Link, met in a North Carolina cow pasture to swear a blood oath.
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